Our goal was to create an interactive activity that would both build brand image and provide a direct experience for consumers.
Experience of the event: the traffic during the day exceeded all our expectations, especially during the afternoon rush hour. The increased interest from visitors in the sugar-free XIXO and SWISS range meant that we quickly sold the planned quantity - thanks to the logistical speed of our team, stock was kept replenished and no guest was left without refreshments.
Professional look: we place great emphasis on visual appearance, so we've been delighted to receive positive feedback on the new workwear for our hostess team. Feedback has shown that the stylish look and expert hospitality contributed greatly to the positive perception of the event.
Conclusion: the promotion at M1 Fitness proved once again that well-planned activities, delivered by a highly skilled team of hostesses, have a direct and measurable positive impact on brand awareness and consumer satisfaction.
See our gallery of the atmosphere of the event!